Apples Ipad Promotional Strategy Marketing Essay

orchard apple trees Ipad Promotional Strategy Marketing EssayTo survive in the ball-shaped and free-enterprise(a) air environment, it is essential for a companys to conduct extensive search so that they rouse develop a strong marking stunt man from the initial stage as it leads to greater financial benefits for the company. The market political platform of orchard apple trees iPad is the topic where an effective marketing strategy is developed to ensure its success in the orbiculate competitive market where study(ip) plays such as Sony, Compaq and Dell have a significant impact upon orchard apple trees strategies. orchard apple trees latest ipad is the revolutionary product which is a takeout mini whirl used as a pc anywhere with its wide range of options and innovative design.Apples marketing strategy leave alone be focusing upon the product design, check off positioning, price and promotion of iPad in the world-wide market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to record the companys position. Apples market strategy will be incorporated with the generic contrast strategy which is towards offset and maintaining a strong position in the market with its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which ar differentiation and concentrate to make iPad a success in the global market. Marketing proposening and strategies can become extremely effective if Apple focuses upon its strategic human mental imageryfulness management and make continuous efforts to redesign its marketing plan to survive successfully.Company DescriptionApple Corporation is a risquely successful governing body that aims to advance in the technical schoolnology field by means of its high quality and innovative products. The success of Apple is primarily based upon its basis and dynamic proficient advancement it takes to give its customers the ease and luxury to use its products. Apples latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech cheat for the usage of all needs of an psyche whether personal or business use.Environmental Analysis/PEST AnalysisThis analysis will swear out in identifying the factors that affect the organizations ability to perform cost-effectively in the global markets.Political ForcesThe political factors affect the organizations ability to operate in force(p)ly in conflicting markets. Therefore, Apples operations are affected by political conditions of developing countries in Asia where it is unable to meet its organizational targets successfully. The increasing suicide bomb rate and act of terrorism is an new(prenominal) reason that limits the ability of Nestle to operate in some countries. Moreover, the changing legal requirements regarding the sales tax, import and export duties also affect Apple in terms of its rising costs and limitation to have access to a greater market.Economical ForcesEconomical factors affect organizations ability to expand its business and achieve organizational objective of growth. The recent recession has slowed down economic natural process and resulted in increase of prices of law materials, which have increase the costs and last the prices of products. Apple faces low contain due to the big economies collapsing and going under stabilization phase, which has forced countries to boost their economy by discouraging imports and encouraging exports (Ball, McCulloch, Frantz Minor, 2006).Socio-Cultural ForcesIn todays business enjoinment, people belonging to different backgrounds, experiences, prises and cultures work unitedly in multinational organizations with common objectives of gaining success in competitive global markets. Therefore, this creates a critical challenge for organizations to help employees develop positive and interpersonal relationships so that all people can work productively while respecting others culture and backgrounds. Apple has focused upon the cultural values of its employees as well as customers to achieve positive long-term relationships through maintaining an organizational culture which is highly flexible and culturally diverse.Technological ForcesApple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004).SWOT AnalysisThe SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internecine and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market.StrengthsApple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and phylogenys that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet Cavanagh, 2006).WeaknessesApple provides highly innovative products in the market but it is having issues with the quality of its products as recently the Apple iPad was reported to have a faulty screen and it had replace all those products. This is one major weakness of Apples products. Moreover, the company has a relatively weaker research and development system as compared to other major competitors and needs to put more emphasis on make strong reliable products as its brand name portrays (Borrington Stimpson, 2004).OpportunitiesApple has many opportunities for growth and expanding its range of products and services. It can develop iTunes and music player technology into cell phones and iPad devices. It can focus upon developing Podcasts for radio shows through internet and can elicit its iPad into more sophisticated and reliable device to be used by every individual. The I.T industry is full of rapid and dynamic changes and there is growing strike for innovative and technologically advanced products so for Apple, there are unlimited opportunities to avail for growth.ThreatsThe major threat for Apple and its products is the intense rivalry among competition in the technology industry. The competitive global environment has brought critical challenges for Apple to maintain a competiti ve and strong position in the global market. Moreover, Apples iPod and iPad are subjected to demand which can go down at any time due to saturation and substitutes in the market. Hence, to meet with changing trends and globalization, Apple requires extensive research and development to create a diversified range of products to be successful.Marketing ObjectivesThe objective of Apples iPad device is to capture the market by creating awareness and persuading customers to use this device. Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in todays busy hectic life.The marketing plan of Apples iPad should consist of two major objectives that help to achieve organizational success in todays global business environment. First of all, Apple focuses upon its customers through thorough market research and planning then the second step starts by integrating all organizations functions which are connect to the marketing plan of the organization. After this, Apple becomes competent in planning and implementing its organizational core objectives to achieve positive results (Barnet Cavanagh, 2006).Marketing StrategyThe marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following come upon elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that non only provides an ease to an individuals life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed in the global market.The marketing growth strategy of Apple in the first place aims to provide superior quality and innovative products and servi ces. This strategy helps in increasing customer loyalty and building a stronger position in the global competitive markets. Innovation is the success key of Apple. In todays highly competitive environment, developing innovative products is a major key towards achieving success. This requires extensive research and development by the businesses to be successful. Although, innovation has become a key towards success but it has high financial risk because the customers can dislike the new invention and it can go into waste (Gannon, 2009).Product DesignIPad is the new invention of Apple with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, transfer large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digi tized and attached to the world within seconds with no hassle. Ipad is the new revolution introduced by Apple to provide ultimate user friendliness and access to all technological advancements together in one mini device (Hall Jones, 2000).Brand PositioningInitially, Apples iPad target market can be the professionals and businessmen who require portable easy ready to hand(predicate) devise for their usage. And then, young customers comprising of students will be targeted through emphasizing upon its innovative and trendy design that provides unlimited options will start gaining popularity and acceptance in the global market then it can expand and broaden its market segments by satisfying a larger market segment by positioning iPad as a need for every individual.PromotionApples iPad promotional strategy will mainly focus upon word of mouth advertising and point of purchase strategy where consumers will be encouraged to discover and try out the product themselves. Apples latest iPa d requires extensive marketing through television and other media sources to achieve high customer response. Television is an effective medium of advertisement ad Apples advertisement has given it more importance and this industry is flourishing through these innovative ads. chargeApples iPad will be charged at a premium price from the start to show and prove that it is a superior quality and innovative device than any other available in the market. As it is an innovative product, it will be promoted in the market as a premium priced device that has value for the benefits it provides. This way the consumers will consider Apples iPad as a highly reliable and portable pc device that can make their life faster and efficient in terms of both work and entertainment which will lead to its brand image strengthening through this marketing strategy (Borrington Stimpson, 2004).PlaceApple has to focus upon building long term relationships with its suppliers, wholesalers, and retailers worldwi de because this way its supply chain management can become highly efficient. As the economic activity has slowed down, it resulted in increase in the prices of oil, which has ultimately increased the costs of production for Apple and reducing its cost effectiveness. Also, the concept of E-commerce has greatly helped Nestle to automate its systems through E-shopping and E-supply chain management.Implementation PlanNow, we can develop an effective competitive marketing strategy where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market.DifferentiationApples strategy of differentiation has its focus upon producing unique and innovative products for its customers which are not provided by other competitors in the global markets. The major success key of Apple is that it offers superior quality and innovative products and services to its users with prime emphasis upon innovation and design. Therefore, marketers must focus up on their advertisements that promote these five actors to influence consumer buying decisions. This will create a buzz in the market and gradually the image as a premium high tech pc device will strengthen all over the world which will contribute towards its brand equity. The cattle ranch of this innovation will be influenced mainly by its attractiveness, quality, price, promotion and durability. Customers make high involvement purchase decision for innovative products as it involves high risks. Moreover, Apple being the first one to enter the market with a highly innovative device will lead to its strong brand image building in the competitive global market (Barnet Cavanagh, 2006).FocusApple can focus on more than one segments of the market and develop its brand image in these market segments for its latest iPad. The target segment for iPad will be the upper and higher middle-income group who want to improve their lifestyle with revolutionary gadgets. by dint of this strategy, A pple will be able to focus on its resources and plan towards a selected target segment for managing it effectively. To survive in global business environment is very challenging for iPad, therefore conducting thorough market research will help in achieving the core organizational objectives (Barnet Cavanagh, 2006).Evaluation and ControlTo meet with the increase global competition, Apple requires extensive research and planning for its success in the future. The highly dynamic and uncertain global market brings serious challenges for Apples iPad to survive successfully. The major competitors of Apple such as Compaq, Sony and Dell Co have forced Apple to focus upon its brand equity in order to maintain its brand image worldwide. Apple can meet and control the challenges and obstacles arising in its way of growth through its long-term business strategy where effective marketing plan emphasizes upon innovation and building customer loyalty (Gannon, 2009).Firstly, focusing upon the Str ategic human resource management, Apple can create a competitive advantage that is not imitable by its competitors. As Apple is known for its quality and innovation as the first energy drank, it has captured a very large customer base as compared to its competitors but to maintain this customer base or increase the number, it must focus upon developing sustainable competitive advantage through its human resource which ultimately leads to excellent customer relationships.Secondly, the 4 Ps of marketing also require changes and continuous improvements to survive in todays highly global business environment. The marketing campaigns can emphasis upon the design and reliability of the iPad in future to make the most reliable functioning device in the market. This will strengthen the brand equity as well as help in surviving successfully in the competitive global market. The positioning of Apple can be altered according to the market trends, the children and teenagers can be the target fo r iPad in future (Sana Shah, 2008).